work
Responsible for defining and shaping marketing, social and web management for an 8 branch, £5m turnover business.
Managed and maintained website; solved backend issues with efficiency. Developed activity calendar, email marketing and content plan for CRM and organic social on all platforms; metrics increased as follows Facebook (+123% page reach, +30.5% profile visits), twitter, LinkedIn (engagement increased by 26K percent, new followers by 6k percent, unique visitors by 11k percent, search appearances 8k percent) Instagram (impressions +69.1%, +77.9% interactions, +51.8% visits and click throughs, 37.1% reach and +1.8% followers) and YouTube. Project management – spearheaded and researched new website partner, created complex brief and wireframe for development to budget with data-driven backend tech functionality to deepen consumer journey and experience and drive revenue growth. Business development - identified IT opportunity and introduced third-party company to future-proof business needs. Reputation Google review management - reviewed platforms, developed and rolled out company-wide plan. Google reviews increased (average) to 4.8 from 3.9 in 8 weeks. Replied and managed all positive and negative comments. Worked alongside external partner - Bettsy Creative for all internal and external graphics, including Rightmove and social media.
Improved web performance, interactivity and visual stability of the via core web vitals. Analysed website effectiveness using Google Analytics.
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We didn't understand marketing until Wendy joined us. She transformed the business!"
FOLLOW ALONG @NEGRONISBAGLIATO — FOLLOW ALONG @un_earthmarketing — FOLLOW ALONG @UN_EARTHMARKETING — FOLLOW ALONG @UN_EARTHMARKETING — FOLLOW ALONG @UN_EARTHMARKETING